Marketing is a constantly evolving field, and as such, there are many surprising and fascinating statistics that shed light on the current state of the industry. Here are 13 unbelievable marketing statistics that you won’t believe:

1. 92% of consumers trust recommendations from friends and family over all forms of advertising. (Nielsen)
2. An average person is exposed to over 5,000 ads per day. (Mediakix)
3. The average human attention span is now only 8 seconds, down from 12 seconds in the year 2000. (Statista)
4. 90% of consumers use their mobile device while watching TV. (Google)
5. Influencer marketing is estimated to be a $10 billion industry as of 2020. (Business Insider)
6. 59% of consumers say they would rather watch a live video from a brand than read a blog post. (Livestream)
7. The average open rate for a welcome email is 82%, compared to a typical open rate of 20%. (Campaign Monitor)
8. 77% of B2B marketers use content marketing, making it the most popular marketing tactic. (Content Marketing Institute)
9. Email marketing has an average ROI of 4400%, making it one of the most effective forms of marketing. (Campaign Monitor)
10. 72% of consumers prefer to receive promotional content through email, compared to 17% who prefer social media. (Marketing Sherpa)
11. Visual content is 40 times more likely to be shared on social media than other types of content. (Buffer)
12. Personalized email messages have an open rate 29% higher than non-personalized emails. (Campaign Monitor)
13. 87% of B2B marketers use LinkedIn for content distribution. (Hubspot)

These marketing statistics highlight the importance of staying up-to-date with the latest trends and technologies in the industry. From the importance of recommendations from friends and family to the growing trend of influencer marketing, these statistics provide valuable insights into the current state of marketing and the direction it is headed in the future.